Optimisation
Tools and methods serving an optimisation of products allow to choose a solution which is the most effective in a realization of goals set to a project. By using a series of actions we help to improve a final product – we match the content, arrangement, functionality of the elements and code so that the product can achieve the best rate of success.
Additionally, a constant monitoring of website's statistics enables to make an evaluation of the undertaken action and actualisation of the strategy of a design development.
statistics analysis
A constant analysis of movement statistics is a base for the evaluation and improvement of an internet product. It allows a quick reaction to changing conditions, an elimination of the least effective elements,a verification of assumed goals and a dynamic adaptation of an action strategy.
By ordering a cyclic statistics analysis, a client can be certain that important processes and changes occurring on a web page won't escape their notice. Apart from a diagnosis, the report contains the list of valuable recommendations.
a/b tests
They allow to check the effectiveness of two or more versions of a give product. A/B tests are conducted in real conditions on a finished product, which prevents them from territorial or quantitative limitations. Additionally, they provide a possibility of testing even the smallest changes.
The tests are most often used in the choice of the optimal versions of websites, landing pages and e-mailing.
clicktracking
It is the way of following the users' activity on a web page, application or in a game. The register of amount, arrangement and the intensity level of clicks are the basis for the assessment of the activity. As a result of clicktracking tests we receive heat maps which are the basis for an analysis of a tested product.
Clicktracking is also a good tool for conducting A/B tests of websites containing a lot of active content or for the choice of an optimal version of banner.
